Overview
Brief
In the process of digital transformation, it is important to understand online to offline channels and the values and experiences of each channel. Furthermore, how to optimise channel experience and smoothen information transmission between channels are vital issues.
Problem
Unable to fully understand customer motivation and pain points results in customer loss in a competitive telecom market.
Goal
1. Understand customers' motivations and experience for each channel
2. Create the ideal digital pathway.
3. Optimiae the omni-channel experience and suggest ideal digital channel strategy.
Team
User Researcher x 2
Product Designer x 3
Project Manager x 1
Frontend Engineer x 2
My Role
Product Designer
Based on quality and quantity test results, planning the product functions, user flow and design user interface.
Timeline
12 weeks
Going to be updated Soon!
